Sports Marketing Is At The Present A Bigger Business Than The Games Themselves

Growing up in New York, I not ever thought about merchandising in sports. Everyone there was either a Yankees follower or a Mets devotee. You always loved one and loathed the other, and so did your entire family. It was more of a tribal allegiance than a decision. The fact that, beyond the athletic events, there was another competition going on never happened to me. I never thought about the fact that the teams weren't only fighting for victory, but also fighting for enthusiasts. Until I fell in to a sports marketer position, I was pretty much unaware of how much money changes hands behind the scenes. Pro sports merchandising is a multi billion dollar niche, and it is growing each year. Most athletic teams, in fact, make more money off of selling sports garments than off of tickets!

Finding myself in a sports merchandising firm was a pretty odd development for me. In a number of ways, I don't fit in there at all. Although I majored in niche marketing and advertising, I have never been a big sports follower. This placed me at odds with a corporation filled with sports fanatics. Nevertheless, I have done my job pretty well. At first, I was not up to date on the different teams. This made my athletic marketing job tough, since I did not know the niche! People expect you to be able to talk sports with them if you're going to promote their teams. Even if you are an effective marketer. If you cannot talk shop and socialize with fluidity, it's hard to keep your position.

Essentially, I approached athletic marketing like I approached school. I sat down and crammed for weeks at a time. Soon, I knew more about sports statistics than many of the most die-hard enthusiasts in the corporation. After them, it was a breeze. Good sports teams sell themselves, so it is just a matter of playing on existing brand devotion. As for the lower ranking athletic teams, you could always play off of the underdog factor. There are a number of individuals who just love to root for a team that loses year after year. Merchandising athletic to these kinds of enthusiasts is a smaller business, But what they lack in numbers than make up for in brand allegiance. They are the most committed fans in the business. The only time when sports marketing is a tough sell is when a good team starts to slide. Suddenly, nobody wants anything to do with them. The rest of the time, however, the job is pretty much a breeze.

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